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Since the appearance of papers, brands have attempted to oversee how they are depicted in the media. Be that as it may, how has notoriety the executives changed in the advanced world, and what do you have to consider from an online standing administration (ORM) viewpoint. A negative first page title text shows up for a day or two until the normal consistent pattern of media reporting moves the story further into the paper and afterward vanishes. As is commonly said - it will turn out to be the upcoming fish and chip paper. It's more uncommon for malevolent substance to genuinely harm a brand, annihilate an offer cost, or even destabilize a business. The web and the expansion of web crawlers and online media, where data is listed and filed for all to see, implies you can presently don't depend on stories to be conveyed.

At the point when a particular client looks for the brand name, a negative story, or a negative survey of your item/administration may show up on the principal page of Google results, discoloring your online picture. Fortunately you can get things done to restrict the harm and cover the story - however for what reason does it occur in any case?

6 steps to reduce your brand's negative search results

Every company is different, so the following is intended as a framework, not a list of hard and fast rules on handling harmful Google listings.

Acknowledge the real problem and get out in front of it.

Forget for a moment that negativity comes in the online form. It's not a technical problem. It's not an SEO issue. What you do have is a reputation issue. PR and marketing teams are good at changing the perception of the public of your brand. Although, until you address the core issue that is causing the problem, you are on paper. Investigate that question. What is causing the problem? How was it handled? What is the impact of the issue being made public? What can be learned from this question? And, most importantly, how can we avoid this and similar problems in the future?

If you're wondering how to get ahead of something that might not happen, it's all about contingency planning. You can get a Cheaterland post removal service from a reputed company in this case. Have a communication plan for dealing with negative issues and proactively monitor your brand's results on Google. Any marketing team, whether internal or agency-side, should be doing this on an ongoing basis. Make sure your team is doing so.

Can you remove negative stories or listings from the internet?

Suppose the negative report is on a website or web property you control (e.g., Facebook, Twitter, Yelp). In that case, you can easily explore the option of removing it, but consider whether a response to the issue is more effective than simply deleting it. You don't want a backlash because you deleted the complaint. Again, having a plan and process in place is critical. Google provides a tool to remove a listing that a brand doesn't like if it meets specific criteria - they categorize the results as "outdated, irrelevant, or otherwise inappropriate."

If you think you can easily meet these criteria and progress with this option, keep in mind that this does not remove the article from the internet, just from the search results: it can still be linked and shared.

Contact journalists and websites to follow up on negative stories.

If it's a newspaper result that's causing you problems, you can use your relationship with a journalist or blogger to improve things. A good PR team professionals will already have these relationships in place through years of experience. Explore the option of a follow-up article with more positive content or an interview where you can express your side of the story or discuss what has been done. Turn negative into positive. This needs to be balanced by increasing the likelihood of negative feedback and remembering that you won't have 100% control over the final story. Sometimes it is also a matter of finding a webmaster and contacting them or providing a more positive press release that includes the domain name and business name.

Push back against negative stories by using other brand attributes.

You can use Google's love of authority sites to help "push back" on negative stories. If you don't already have these sites, create profiles on Facebook, Twitter, LinkedIn, and other existing platforms. These are all healthy authority sites with lots of backlinks in the eyes of search engines. Your profile on these sites can begin to rank brand queries and other damaging stories to the first or second page. You do need to update these channels regularly. This requires a strategy, ongoing commitment, and resources. One of the main benefits of participating in these social platforms is that it allows you to communicate directly with your customers.

Also, consider using Google's PPC advertising platform to drive down results by easily creating a campaign for your brand name. Google also tends to rank PPC ads above regular listings so that it will push them down. The downside is that you'll be paying for the traffic you're already getting. Branded terms tend to be low cost, so it can be a cost-effective technique for dealing with harmful listings, and you can always turn them off when you're happy with the organic results.

Proactively push out good stories that are relevant to your brand.

Those negative articles about your brand words appearing on news sites aren't ranked because they're inherently harmful. They're ranked because the stories include your brand name. Pushing positive stories to the media allows you to change the conversation and perception around your brand. The PR team should be doing this for you anyway in response to negative stories. Make sure to use your business name in your article's title to give it the best chance of ranking for queries related to your business. When you get a positive story published on the website, link to it from your website. Push it out with the help of your social media profiles to help give it a further boost. 

Acknowledge that your business is more visible than ever before.

I'm reiterating my previous point here, but the story is longer than ever. There's no legitimate business setting out to give customers a negative experience. Still, your company's decisions and the potential impact should be considered through the lens of online reputation management.

Proactively monitor your brand's reputation, develop a plan to respond to negative situations, and know-how, you will handle complaints, questions, and reviews.

Reputation Management in Digital Marketing

You can't make 100% of people happy at all times. The internet has brought more complexity to reputation management, but it has also given us tools to engage with our customers like never before.

Your brand should have a specific plan in place in order to reduce the impact of negative results on the first page of Google before they even appear. Proactively monitor your brand online. Claim your social profiles. Create a strategy to populate these profiles and get them onto the first page of Google. In addition, work to maintain positive relationships with your key media influencers.

There are many reputation management companies out there, but if you see your brand appearing negatively listed on Google and want to discuss ways to reduce its impact on your business, contact us today.

Also Read: Image Removal services on Google